The Past and Present of Seoul: Exploring Gyeongbokgung and Bukchon Hanok Village
The start of any Seoul trip is undoubtedly Gyeongbokgung Palace, where you can soak in the atmosphere of the Joseon Dynasty. Renting a hanbok (traditional Korean clothing) to stroll through the palace grounds offers a unique experience that feels like time travel. Don't miss the Royal Guard Changing Ceremony, held at 10:00 AM and 2:00 PM. After your palace visit, head to the nearby Bukchon Hanok Village. The traditional houses lining the narrow alleys are not only perfect for photos, but also house small workshops and teahouses where you can enjoy a relaxing break. As Bukchon is a residential area, please observe etiquette and keep noise to a minimum. Afterward, head down to Samcheong-dong to enjoy a cup of coffee in a sophisticated gallery or cafe, fully embracing the classic charm of Seoul. This area is where Korean traditional culture and modern sensibilities harmonize best.
The Heart of Trendy Seoul: Seongsu-dong and The Hyundai Seoul
If you want to feel the youthful energy of Seoul, head to Seongsu-dong. Once an industrial factory district, it is now known as the 'Brooklyn of Korea,' packed with unique cafes and pop-up stores. Complex cultural spaces like Daelim Changgo showcase the perfect blend of art and gastronomy. In the afternoon, head to Yeouido to visit 'The Hyundai Seoul.' This massive shopping complex features eco-friendly interior design and all the latest K-fashion brands under one roof. The basement food court and the 5th-floor indoor garden, 'Sounds Forest,' are absolute must-sees. In the evening, head to the Hangang Park to enjoy 'chimaek' (fried chicken and beer) while admiring the city's night view—the true highlight of a Korean-style trip. Sit on a picnic mat like a local and let the cool river breeze wash away the fatigue of your travels.

