Kangwon Land News·07/27/26

'10% Drop in Visitors' Kangwon Land Defends Profitability with Q3 Revenue of 350 Billion Won

김선규편집국 기자·By

Q3 Business Performance and Current Status

Kangwon Land Q3 visitor numbers reached 600,000, a 10.2% decrease year-on-year

Revenue maintained at the 350 billion won level, matching the previous year's performance

[K-Journal | Reporter Kim Sun-kyu]

Kangwon Land successfully defended its profitability in the third quarter of this year by maintaining stable revenue levels despite the challenge of declining casino visitor numbers. According to recently disclosed data, Kangwon Land's Q3 revenue was approximately 350 billion won, showing only a slight fluctuation compared to the same period last year. Conversely, the number of visitors to the casino floor was confirmed at 600,000, a 10.2% decrease year-on-year, suggesting that the drop in visitors did not directly translate into a decline in revenue.

Changes in Revenue Structure and Background

A Kangwon Land official attributed the decline in visitors to changes in consumption patterns among domestic casino users and reduced travel demand due to the economic downturn. However, despite these circumstances, the revenue per person (drop) rose slightly, and the increased revenue share from non-casino sectors, such as hotels and resorts, supported overall performance. It is widely assessed that the reinforcement of comprehensive resort content for family tourists has acted as a key driving force for resort profitability.

Comprehensive Resort Transition Strategy

Efforts to Reduce Casino Dependency

Kangwon Land is currently accelerating its transformation from a casino-centric revenue structure into a four-season comprehensive resort. To achieve this, Kangwon Land announced the 'K-HIT Project' last May, revealing plans to invest approximately 2.5 trillion won by 2032 to significantly expand resort infrastructure. The facility improvements and service upgrades in the resort sector, pursued as part of this strategy, are interpreted as having had a positive impact on the Q3 performance.

Industrial Regulations and Policy Response

Due to its unique status as a domestic casino, Kangwon Land operates within a strict regulatory environment. Under the supervision of the Ministry of Culture, Sports and Tourism, the company must comply with visitor limits and operating hour restrictions. While adhering to the total revenue cap system, Kangwon Land faces the challenge of proving its value as a sound leisure industry. Recently, it has strengthened pre-education programs for casino users and operates year-round gambling addiction prevention campaigns to foster a responsible gaming environment.

Police gambling raid scene — SHOP THE LOOK: Kangwon Land Resort Facilities

Future Outlook and Addiction Prevention Measures

Industry Expert Perspectives

Experts agree that for Kangwon Land to achieve sustainable growth in the future, securing competitiveness in non-casino content is paramount. In particular, there is a call to introduce entertainment elements to expand the aging customer base to include younger generations. In line with these market demands, Kangwon Land is accelerating the construction of world-class performance venues and the expansion of sports experience facilities.

In addition to improving performance, Kangwon Land is focusing on its social responsibility regarding gambling addiction prevention. Through the Kangwon Land Addiction Care Center (KLACC), the company provides counseling and healing programs for those struggling with gambling issues. Recently, it introduced an AI-based abnormal betting pattern detection system to implement technical measures that prevent excessive immersion. Kangwon Land stated that it will continue to work closely with regulatory agencies to ensure the healthy development of the casino industry and lead the way in establishing a culture of responsible gambling.

Responsible gambling training — SHOP THE LOOK: Responsible Gambling Campaign

Frequently Asked Questions

What is the impact of the decline in Kangwon Land visitors on revenue?+

The impact of the decline in visitors on Kangwon Land's revenue is limited. While the number of visitors has decreased, the revenue share from the non-casino sector—which includes lodging, food and beverage, and other leisure facilities—has increased, offsetting the overall performance. This is interpreted as an indicator that Kangwon Land is successfully transitioning from a simple casino operator to a comprehensive resort.

What is the K-HIT project promoted by Kangwon Land?+

The Kangwon Land K-HIT project is a large-scale comprehensive resort transition strategy that the company is pursuing until 2032. The project aims to invest approximately 2.5 trillion won to modernize casino facilities and expand world-class resort infrastructure, entertainment facilities, and sports experience spaces to attract not only domestic but also international tourists.

What measures is Kangwon Land taking to prevent gambling addiction?+

To prevent gambling addiction, Kangwon Land operates the Kangwon Land Addiction Care Center (KLACC), providing professional counseling and treatment programs. Furthermore, it has introduced an abnormal betting detection system using AI technology to prevent user over-immersion in advance and conducts various campaigns through regular responsible gambling education to ensure a sound leisure culture.